Meet our faculty
Robert Eng
Education:
B.S., Boston College
M.B.A., Syracuse University
D.B.A., Indiana University
Dr. Eng’s areas of expertise include: marketing, the emerging
Chinese consumer market, high technology marketing, market analysis,
and market planning.
Robert J. Eng, Babson Leadership Professor of Marketing at Babson College
in Wellesley, Massachusetts, USA, consults in the areas of high technology
marketing and business in Greater China and has been founder or a member
of the board of directors for several American and Chinese startup companies.
A 1997 Fulbright Scholar, Dr. Eng has taught in and developed materials
for executive programs for multinational companies. He is currently writing
a book on the economic and business environment of China.
Dr. Eng teaches courses at the Tsinghua University Graduate School
of Economics and Management, the Beijing University Guanghua School of
Management, and the China Europe International Business School. He has
conducted research, developed materials, and taught courses in international
marketing and small business entrepreneurship. Dr. Eng’s publications
and presentations focus on statistics, market research, modeling, market
segmentation, and competitive structure.
Paul Mulligan
Education
B.A., M.B.A., Boston University
Ph.D., Boston University
Dr. Mulligan’s areas of expertise include: information technology,
operations, financial and professional services, and service operations
strategy.
Dr. Mulligan spent 17 years in industry prior to beginning his academic
career. The majority of his corporate experience is in the systems development
and operations areas. Most recently, he served as Director of Systems
Development and Vice President of Operations Research at Fidelity Investments.
Dr. Mulligan’s primary research interests are in technology and
service industry management, with particular focus on the role of information
technology in services process management, service operations strategy,
and organizational transformation. Dr. Mulligan’s executive education
experience includes programs with Fidelity Investments Retirement Services
Company, Fidelity Capital, Lucent Technologies, Thompson Financial, the
International Fund for Ireland, the Stockholm School of Economics, and
the Master’s Program on Loyalty-based Management.
William C. Lawler
Education
B.S., University of Connecticut
M.S., Ph.D., University of Massachusetts
Dr. Lawler focuses his teaching and research on the financial footprints
of business unit strategy and the impact of new technologies on cost
systems design. His areas of expertise include accounting, cost managerial
accounting, and management accounting.
Dr. Lawler has authored several papers and given numerous professional
presentations. His primary focus is on helping operational managers understand
the financial consequences of their decisions, and has run many seminars
on this topic. He consults with a number of companies, ranging from small
biotechs to Fortune 100 computer companies, concerning the design
and use of cost information systems for management decision support as
opposed to external financial reporting. His most recent publication
in this area are chapters on activity-based accounting and profit planning
for the third edition of The Portable MBA in Finance and Accounting.
Ken Matsuno
Education
B.A., Aoyama Gakuin University (Tokyo)
B.S., University of Oregon
M.B.A., University of Virginia
Ph.D., University of Tennessee
Dr. Matsuno’s areas of expertise include: Japanese markets, competitive
strategy, global marketing, market orientation, market strategy, technology,
and product strategy.
Dr. Matsuno has taught courses in Babson’s integrated first year
MBA program, marketing strategy, marketing communications, international
marketing, and marketing research. He has also been a faculty member
in the executive programs for clients including DSM, Novartis, Toshiba,
and the Consortium for Information Technology Managers.
Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion
Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana in
the United States. His research interests include marketing strategy,
e-commerce, business-to-business relationships, and psychometrics in
marketing. His published works can be found in the Journal of Marketing,
Journal of the Academy of Marketing Science, The International Journal
of Physical Distribution and Logistics Management, and several academic
conference proceedings.
Nancy Faries
Education
B.A., Boston University
M.P.A., University of Southern California
D.P.A., University of Southern California
Dr. Faries’ areas of expertise include: teamwork, organization
behavior, organizational development, change, and change management.
An adjunct professor at Babson College, she has developed and taught
teamwork materials for TechMark programs since 2003.
Dr. Faries has 25 years of experience in building and managing teams
noted for innovative and cost-effective project design and implementation.
She is a consultant in organizational dynamics, teamwork, and project
management. She has written and published extensively for national and
international audiences.
She has received nine Presidential Awards as well as the Horace Hart
Award for Excellence in Education from the National Education Foundation.
She is collaborating with Dr. Robert Eng on a new book, Innovative
Teamwork for a Sustainable Competitive Advantage.
Polly Sun
Education
B.S., Nanking University
M.B.A., Tsinghua University
Ms. Sun is Manager of Executive Education for Babson College in China.
Since 1999, Ms. Sun has worked for Babson College and created a strategy
for developing a Babson presence in China.
She has taught the TechMark program and high technology management
team training to Intel, Lucent, Siemens, the China Europe International
Business School, and Tsinghua University. Ms. Sun has also taught TechMark
to several well-known Chinese companies, including Beijing Guohua Electrical
Power, Shenzhen Changyuan New Materials Co., Ltd., China AeroSpace Industry
Co., Ltd., Beijing Jinfei Civil Aviation Economic Development Co., Ltd.,
Guangdong Songchuan Co., Ltd., and Shanghai Sieyuan Electrical Co., Ltd.
Previously, Ms. Sun served in the Tsinghua University School of Economics
and Management successively as vice director of the Training Office,
chief market supervisor of the EMBA Program Office, and chief R&D
supervisor of the executive education center.
Clare L. Zhang
Education
M.B.A., Tsinghua University - MIT Sloan School of Management
Since 2001, Ms. Zhang has worked as Manager of Academic Affairs for
Babson College in China, overseeing the promotion of education programs
and helping Babson College develop relationships with universities as
well as provincial and municipal governments.
Ms. Zhang has taught the TechMark Program for Tsinghua University as
well as for several Chinese enterprises, including Beijing Guohua Electrical
Power, Shenzhen Changyuan New Materials Co., Ltd. She has also helped
deliverTechMark to Intel in the US, and to Siemens and Infineon in Germany.
Previously, Ms. Zhang worked as market promotion manager for the Harvard
Executive Program at Tsinghua University. Prior to Tsinghua, she worked
as chief market supervisor in Beijing Yingdi Economics and Trade Institute,
and was responsible for promoting management programs in foreign universities
to China.
Victor Lee
Education
International M.B.A., Tsinghua University - MIT Sloan School
of Management
Since 2003, Mr. Lee has taught TechMark for several Chinese enterprises
including China Aerospace Industry Co., Ltd., Beijing Jinfei Civil Aviation
Economic Development Co., Ltd., Shenzhen Changyuan New Materials Co.,
Ltd., Harbin Synjones Electronic Co., Ltd., and Guangdong Songchuan Co.,
Ltd.
Mr. Lee is highly experienced in corporate strategy, competitive strategy,
and marketing management, with additional expertise in customer satisfaction,
branding, and consumer behavior. As a consultant, he has done market
analysis and sales analysis of a third-party calling center for a leading
Beijing telecommunication corporation. His experience also includes process
reproduction for a Dalian automobile manufacturer; developing a management
system, creating a business plan, and handling overseas funding for a
foreign invested healthcare company; and developing a strategy plan and
sales management system for a privately owned healthcare company in Hebei.
Helen Chen
Education
B.S., Shandong Architecture and Engineering Institute
M.B.A., Tsinghua University
Ms. Chen has worked as a consultant and senior trainer for the TechMark
program since the Asia Institute at Babson was founded in 2000 and has
taught TechMark at Tsinghua University and the China Europe International
Business School. Her experience includes entrepreneurship, investment
assessment, organizational restructuring, strategy implementation, marketing
and sales, and acquisition.
Currently, Ms. Chen serves as vice president of operations in a telecommunication
technology company, where she oversees the daily running of the entire
enterprise. Under her leadership, this company designed, integrated,
and implemented multiple projects including a transmission network, mobile
tandem network, and local access network administration system for such
clients as China Mobile, Chine Unicom, China Telecom, and CNC. Prior
to that, Ms. Chen worked in an investment management company, where she
was responsible for circulating funds and capital management.
Yubei Teng
Education
B. of Business Administration, Babson College
Mr. Yubei has participated in TechMark training at Babson College since
1998 and at Tsinghua University and the China Europe International Business
School since 2001, when TechMark was first taught in China.
Mr. Yubei currently serves as the financial service industry manager
at Bearingpoint Consulting Company (former KPMG Consulting Group), where
he is in charge of developing a value managing system solution for banking
and other industries. He has published articles on the implementation
of EVA systems in Chinese enterprises in Banker and other industry
journals.
Previously, Mr. Yubei served as a senior financial analyst at New York-based
Steward Stern Consulting Company. He participated in EVA system implementation
projects at several American banks. These projects included building
an effective economic value measurement system in business and product
levels, and designing and developing a reasonable assessment system. |